Laia is a maker and a connector. She is driven by turning visions into reality. After slaying Zombies in Co-Op, laying some chunky tiles and trying time travel for the first time she got very much into the hobby in the last few years. She is an editor and the engine of Wonderbow. Currently Wonderbow is running a campaign for Kelp, a runaway success. In this episode, Laia discusses the marketing approach that drove their success. You can also check out Kelp’s Kickstarter page here: Kelp